Launch It

CONTENT

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STEP 2: CONTENT

VIDEO 1 – CONTENT MARKETING

The next step is Content and this is where you meet your Traffic. In this session, we not only talk about Content, but what you need to keep in mind to effectively Monetize your Content. This training is going to help you elevate your Content to the next level.

spacer

VIDEO 2 – CONTENT CREATION

In this session, we give you a Content Creator Tool and show you how you can use it to get your head in the game and get clear on what you’re offering. It can help you with brainstorming, but also dovetailing into specifics.

CONTENT CREATOR TOOL  |  SUBJECT LINE TEMPLATES
 

spacer

VIDEO 3 – TWO BONUS TOOLS

These are links to two tools that you can use to create great titles. We’ve used them ourselves over the years and absolutely LOVE them! We wanted to bring them to your attention because they’re totally free and available online.

TITLE MAKER | TITLE GENERATOR

spacer

VIDEO 4 – CONTENT OPENERS

Often the hardest part of introducing your Content is the Opener. If you’re just not sure how to jump in, in this session we’ll help sort you sort that out.

CONTENT OPENERS (see page 2)

spacer

Satori Method

STACK

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STEP 8: STACK

VIDEO 1 – WHAT’S NEXT?

The final piece in the Cycle of Profit is sharing What’s Next! The LifeTime Value of your customer (LTV) lies in how they feel about continuing their Customer Journey with you. The ideal ongoing relationship with your customer is one where it mutually beneficial – where you both get something out of it. This session is about recognizing that.

CYCLE OF PROFIT

spacer

VIDEO 2 – SUPER STACK TIPS

When you’re ready to take someone to that next level in their journey with you, these tips can really help you give them that opportunity.

spacer

Satori Method

WOW

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STEP 7: WOW

VIDEO 1 – CARE WOWS

The Customer Journey does NOT end at purchase. In this session, we teach you how to WOW your customers and clients AFTER they purchase. Sometimes called Onboarding, this is a natural extension of the Nurturing you previously offered.

MAXIMIZER WORKSHEET

spacer

VIDEO 2 – HOW WOW

In this session, we cover how to “Wow Them” and “How Them.”

spacer

VIDEO 3 – FIVE STARS

In this session, we share about what makes the difference in an offer rated as 3 stars and one rated as 5 stars.  

spacer

VIDEO 3 – GOSH TIPS

In this session, we give you tips that will help get the reaction, “Gosh, I love it.” This is absolutely the reaction that you want from your customers and there are things you can do to create the experience for them.

spacer

Satori Method

UPSELL

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STEP 6: UPSELL

VIDEO 1 – KINDS OF UPSELLS

The next step in the Cycle of Profit, is Upselling. Upsells are simply recognizing what a customer is interested in and trying to help them get an improved experience. So from their perspective, they’re maximizing the results they’ll get and, by doing so, allowing you to maximize the average value of your order.

MAXIMIZER WORKSHEET

spacer

VIDEO 2 – EXAMPLES

In this session, we continue diving into Upsells with real examples. They are all around you, every day.  And once you start seeing them, you’ll see how normal they are and that they are happening all around you. 

spacer

VIDEO 3 – TAKEAWAYS

The top takeaways to keep in mind for a really thriving and successful business or program launch.

spacer

VIDEO 4 – SCRIPTS

In this session, we take a look at how we create our own Maximizers.. our own Upsell, Downsell and Crosssell scripts.

spacer

VIDEO 5 – PLACES

In this session, we take a look at the best places to present your Upsells.

spacer

Satori Method

OFFER

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STEP 5: OFFER

VIDEO 1 – STRUCTURE

The next step in the Cycle of Profit is Your Offer – Your Core Offer, meaning Your Main Program, Course or Service.  In this session, we give you a structure for creating your Core Offer, from naming all the way up to what bonuses you might want to include with your offer.

spacer

VIDEO 2 – GIVING & RECEIVING

Not comfortable with “selling?”  This is the session that you need to watch. Forget about selling and conversions and all of that… this is the most important thing you need to do and after this you won’t look at “selling” in the same way again.

LOVE BASED SELLING FORMULA

spacer

VIDEO 3 – PRICING

In this session, we get down to the nitty-gritty of pricing strategies, where you can present your core offer and, most importantly, action steps.

spacer

VIDEO 4 – LOVE BASED FORMULA PART 1

In this session, we dive into the 10-Point Love-Based Selling Formula.

LOVE BASED SELLING FORMULA

spacer

VIDEO 5 – LOVE BASED FORMULA PART 2

In this session we complete the walk-through of our 10-Point Love-Based Selling Formula.

LOVE BASED SELLING FORMULA

spacer

Satori Method

NUTURE

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STEP 4: NURTURE

VIDEO 1 – DEVELOP K.L.T.

This step of the Customer Journey focuses on Nurturing – it’s the part of your funnel where you ‘Deliver More Love’ and develop K.L.T. (Know, Like & Trust) with those who have already shown an interest in interacting with you. In this session we also share about how you talk to these folks in a different way than you do with those who aren’t as familiar with you and what you have to offer. 

spacer

VIDEO 2 – FOLLOW UP

In this session we talk about how you should follow up with people who are already in your funnel… or already on their Customer Journey with you.

spacer

VIDEO 3 – TAKEAWAYS

In this session, we review the big takeaways that you want to walk away with in this Nurture step. We’ve also created a really useful template to help you create hooky subject lines that engage people.

SUBJECT LINE TEMPLATES

spacer

Satori Method

GIFT

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STEP 3: THE GIFT

VIDEO 1 – LEAD GENERATION

We’re now to the point where you have their attention.  They know you. They like you. Now we’re going to bring them into our world a little more. This is where you provide Content to allow them to focus their attention on what you can offer them that aligns best with their needs and interests.  

spacer

VIDEO 2 – LEAD MAGNETS

In this session, we dive into Lead Magnets using actual, successful, real-life examples that will help you construct your own lead magnets.

spacer

VIDEO 3 – LEAD MAGNET WORKBOOK

In this session, we walk you through the Lead Magnet Workbook that will guide you in creating your own highly successful Lead Magnet.

LEAD MAGNET WORKBOOK

spacer

Satori Method

TRAFFIC

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STEP 1: TRAFFIC

VIDEO 1 – TRAFFIC 411

In this session, we start looking at The Customer Journey. But we’re looking at it from the business side, which we call The Cycle of Profit. Same journey, but looking at it from the back end so you’ll know how to construct it.  The first step in the customer journey is where the customer becomes aware of you. From a business perspective, we call it Traffic, because it’s the step where you attract the people that are excited about what you have to share with them. 

CYCLE OF PROFIT / CUSTOMER JOURNEY
Satori Method

ACTION

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STAGE C: THE ACTION

VIDEO 1 – AN OVERVIEW

In this session, we begin our journey in the third stage of Launch It – The Action. It’s now time to start figuring out how to build your customer journey and then manage your launch promotions.

Download 4 Lucrative Legs (coming soon)

spacer

VIDEO 2 – THE CHECKLIST

In this session, we’re going to walk you through the Launch It Checklist.

Downloadable Launch It Checklist (Online Version)

spacer

VIDEO 3 – A REAL-LIFE EXAMPLE

In this session, we’re going to walk you through a real-life example of the Launch It Checklist.

Sabrina’s Example: Launch It Checklist

spacer

VIDEO 4 – CUSTOMER JOURNEY PART 1

To really map out your launch, you need to have a clear picture of your Customer Journey – or you can think of these as the steps in your Funnel. There are 8 Steps of this Funnel and in this session we’ll show you how to use steps 1-5 to create a fully realized and successful launch. 

spacer

VIDEO 5 – CUSTOMER JOURNEY PART 2

To really map out your launch, you need to have a clear picture of your Customer Journey – or you can think of these as the steps in your Funnel. There are 8 Steps of this Funnel and in this session we’ll show you how to use steps 6-8 to create a fully realized and successful launch. 

spacer

Satori Method

PLAN

LAUNCH-IT-HEADER

Please scroll down for all your program materials.

STAGE B: THE PLAN

VIDEO 1 – CAMPAIGN: MESSAGE

In this second stage of Launch It, we start looking at your implementation plan (or your marketing strategy.) It’s here that you’re going to design a strategic launch plan so you can achieve your objective (The Vision).

Download 4Ps of Profit (coming soon)

spacer

VIDEO 2 – CAMPAIGN: PROMOTION

After you attract the right people, and you’ve got their attention, it’s time for The Promotion. But HOW and WHEN you promote your product or content is as critical as the product itself.

spacer

VIDEO 3 – THE CALENDAR

Now it’s time for you to start planning your promotion. So let’s talk about The Calendar (also called Your Promotion Schedule.)

Print out calendars based on month you’re in.

spacer

VIDEO 4 – THE CHALKBOARD

Don’t get overwhelmed with trying to figure out all the moving parts to launching your program, have fun envisioning, creating and playing at launching. Ok, let’s map out what’s known as a ‘Funnel’ on the ‘Chalkboard’.

Download Value Ladder (coming soon)
Satori Method
1 2