MODULE 3: PROBLEM

Please scroll down for all your program materials.
MODULE 3 – PROBLEM
VIDEO 1 – THE MARKETING FORMULA
In this session, we give you the formula for creating your Marketing Message. If you can get this, you’ll have a framework to stay on track in any communication – a talk, a marketing message, ANY communication.
Marketing Messaging Formula (W-P-A-S-R-B-C-C)
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VIDEO 2 – HEADLINE FORMULAS
In this session, we share how to use The Formula, to create great headlines. We really break it down for you using an example of one of our recent offerings.
Examples of Headline Writing (coming soon)
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VIDEO 3 – MICRO MESSAGES
In this session, we share micro messages (mini headlines.) You can have a short headline that’s very ‘hooky’ – that communicates the solution in a quick and enticing way.
Micro-Messaging Templates (coming soon)
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BONUS – THE 5 STAGES OF AWARENESS
In this bonus session, we introduce the 5 Stages of Awareness concerning a problem – this fits in with defining your WHO! It’s important to know where people are in their journey with you in order to effectively communicate with them. You need to speak to them where they’re at.
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