Monetize It

MODULE 3: PROBLEM

MONETIZE IT

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MODULE 3 PROBLEM

VIDEO 1 – THE MARKETING FORMULA

In this session, we give you the formula for creating your Marketing Message. If you can get this, you’ll have a framework to stay on track in any communication – a talk, a marketing message, ANY communication.

Marketing Messaging Formula (W-P-A-S-R-B-C-C)

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VIDEO 2 – HEADLINE FORMULAS

In this session, we share how to use The Formula, to create great headlines. We really break it down for you using an example of one of our recent offerings.

Examples of Headline Writing (coming soon)

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VIDEO 3 – MICRO MESSAGES

In this session, we share micro messages (mini headlines.)  You can have a short headline that’s very ‘hooky’ – that communicates the solution in a quick and enticing way.

Micro-Messaging Templates (coming soon)

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BONUS – THE 5 STAGES OF AWARENESS

In this bonus session, we introduce the 5 Stages of Awareness concerning a problem – this fits in with defining your WHO! It’s important to know where people are in their journey with  you in order to effectively communicate with them. You need to speak to them where they’re at.

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CYCLE OF PROFIT

MONETIZE IT

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THE CYCLE OF PROFIT

VIDEO 1 – TRAFFIC

In this session, we start the journey on attracting the people that will love YOU, and the people YOU will love SERVING.

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VIDEO 2 – CONTENT

After you attract people and start getting some Traffic, where does that traffic go?

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VIDEO 3 – GIFT

In this session, we share about “lead magnets.”  Basically, that’s an industry term for giving a gift to find those people that are interested in what you have to share. 

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VIDEO 4 – NURTURE

In this session, it’s all about Nurturing your relationship with your potential clients and customers.

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VIDEO 5 – OFFER

In this session, now we’re finally ready to START thinking and talking about what you have to offer your clients and customers.

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VIDEO 6 – UPSELL

In this session, we talk about what happens AFTER the offer.  The offer isn’t the end of it. It’s a relationship… so what comes next?

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VIDEO 6 – WOW

In this session, we share about how to really take it over the top. How do you really WOW them and make their experience with you and your services the best it can be?

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VIDEO 7 – STACK

So what comes next? How to craft your next offer based on the response to your last offer. 

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MODULE 4: PROCESS

MONETIZE IT

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MODULE 4 PROCESS

VIDEO 1 – YOUR UNIQUENESS

In this session, we share about how important it is to present yourself in a way so that you don’t get lost in the crowd. How are you unique? That thing that makes YOU the solution no matter how many other solutions they have tried in the past, YOU present a Unique Opportunity for them.

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VIDEO 2 – POSITIONING

In this session, we share how to use your uniqueness in positioning yourself in the marketplace.

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VIDEO 3 – BRAINSTORMING

In this session, we share about how important it is to not only FIND your uniqueness but communicate it in an understandable and compelling way.

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MODULE 2: PEOPLE

MONETIZE IT

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MODULE 2 PEOPLE

VIDEO 1 – FINDING YOUR PEEPS

In this session, we share about how you hone in on Your Avatar – your Ideal Client. These are the people that are looking for YOU. They are unique and special and they share a common profile.

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VIDEO 2 – RESEARCH YOUR AVATAR

In this session, we introduce a profiling process that will help you research and define your Avatar. Not just for your own education in helping you better communicate with your Avatar, but to know how to best move forward in your marketing efforts. 

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VIDEO 3 – PAIN & PLEASURE

In this session, we help you connect with the Pain and Pleasure of those that can really be helped by what you have to offer. Marketing is not a dirty word; in fact, Compassionate marketing is speaking to them directly about what they’re feeling and where they’re at.

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VIDEO 4 – THE ENERGETICS OF YOUR AVATAR

In this session, we discuss how you need to BE the Energy your Avatar is seeking.  You have to really FEEL your Avatar, so that you really feel and embody exactly what they need. Once your energy is in tune, your clients and customers will find, and be attracted to, YOU.

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MODULE 1: PASSION

MONETIZE IT

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MODULE 1 PASSION

VIDEO 1 – MONETIZE YOUR MODALITY

In this session, we jump right in and get started on what exactly you’re about to learn and WHY it’s important for you to understand it. You’re about to learn about the missing link in growing a sustainable, joyful and profitable love-based business.

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VIDEO 2 – THE 4Ps OF PROFIT

In this session, we introduce the 4Ps of Profit and how they can help you, like it did us, to save you SO much time, SO much money, SO much confusion and you can probably help a lot more people right out of the gate.

Download 4Ps Quadrant Chart (coming soon)

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VIDEO 3 – THE FLOW EXERCISE

In this session, we share about how CRUCIAL it is to get into the proper mindset and energy space – even if you think you don’t have time!  You don’t have time NOT to! This is a great session to watch over and over again.

Download 4Ps of Profit (coming soon)

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VIDEO 4 – FINDING YOUR PASSION

In this session, we share about how finding your Passion in your business is critical for your success. How to really listen to the Brain of Your Being to find out what really lights you up. What is your Why That Makes You Cry?

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VIDEO 5 – LOVE BASED GOALS

In this session, we dive into LOVE-BASED GOALS – those things that excite you but aren’t overwhelming (because that can shut you down.) How do you find and select those goals?

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VIDEO 6 – WHAT INDUSTRY ARE YOU IN?

In this session, we start talking about how to find the lane you’re in – or what industry are you in?  Knowing how other people define your industry, helps you know how to move forward. Regardless of how YOU define your industry, it’s ultimately figuring out the lane you will be in to reach your clients and customers

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VIDEO 7 – UNCOVER YOUR STORY

In this session, we discuss a vital aspect of your business – Your Story. Storytelling is actually a big part of selling any product or service. It’s how you build compassion, connection and confidence. We particularly focus on Your Defining Moment and Your Origin Story.

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ADDITIONAL RESOURCES & DOWNLOADS

BONUS PASSION EXERCISE

Monetize It Course

MONETIZE IT

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WELCOME TO – MONETIZE IT!

Please start the MONETIZE IT COURSE by watching this introduction video. You can then easily navigate your way through the course modules by using the sidebar buttons. Additionally we recommend printing out the 4Ps of Profit image below.

4Ps OF PROFIT

The 4Ps of Profit is our unique Love-Based Marketing framework that helps you align the most important elements of marketing – giving you a winning equation to PROFIT!